You’ve probably been told that if you’re buying or selling a house, you should work with professional real estate services. But do you know what real estate agents actually do for you? We understand that it can seem kind of mysterious. Here’s a behind-the-scenes look at the types of activities your agent is doing on any given day to help you close the deal.
They stay updated on the local market
The real estate market changes quickly, and a good real estate agent will spend time every day checking in. They will review listings to find new properties, see which ones have been taken off the market, or what homes may have had a price reduction.
They respond to inquiries
Being a good agent means being responsive to clients’ needs. Real estate agents are always answering emails, returning phone calls and coordinating meetings and showings. They’re reaching out to potential new clients and meeting the needs of those they are currently working with.
They market their properties
It takes more than a listing in the MLS to sell a home. Agents will spend time marketing the homes they represent. With highly targeted keywords and help from SEO experts like Victorious, it is possible for agents to find buyers and sellers within the area. They also utilize other marketing strategies such as posting ads in newspapers and magazines, creating websites and logos, printing postcards and flyers, making videos, hiring photographers and writing posts for social media. Here’s a great resource on how they create their branding.
They attend appointments
Agents will meet with both buyers and sellers. They will also attend meetings with inspectors, appraisers, photographers, contractors and anyone else that may have a hand in the transaction.
They prepare paperwork
Agents are responsible for preparing both offers and counter-offers for a house. Contracts can be extensive and confusing, and an agent will help explain and clarify what each document includes.
A large part of buying or selling a home is working through negotiations with each party. An agent can often spend weeks in negotiations, and will need to stay on top of what each party is agreeing to, to make sure all aspects of the deal are happening as they should.
They continue to learn
Professional real estate agents are required to keep current on market regulations. Most states require that agents attend classes and take tests to renew their licenses. Ongoing education is a large part of the life of a successful real estate agent.
They put out fires
Real estate agents are also continually putting out fires – not literal ones, of course. Buying and selling real estate is a complex process, with many pitfalls and obstacles along the way. A good agent will know what to anticipate and can help smooth out the rough spots of the process. Often, a client will not even know there has been an issue, because their agent has taken care of it before it became a problem.
They keep clients calm
Buying or selling a home can be one of the most stressful things you do in your lifetime. It’s easy to feel emotional. A good agent will understand where your emotion is coming from, but will maintain a healthy detachment. They will help solve problems and make the process easier, from that first email to closing day.
Compliments of Virtual Results